Word Count: 1455
Compuworld Simulation Report This short dissertation will be a culmination of ideas which would have positively impacted the product decisions involved in the simulation results of “CompuWorld”. Elements of this document will reflect an adequate evaluation of key elements of product cost, marketing, design, manufacturing, marketing, and expansion. Results are purely suppositional and reasonable adjustments thought of by the observer. Overall, Compuworld accomplished its goals for customer demand but failed to allocate company resources to adequately promote their brand or facilitate company and product expansion, internationally and domestically. The following will be a detailed explanation of exactly what faulty business practices lead to these results. \
I. Analysis Based on Prompts A1 through A4
A. Product Design Product design within the simulation revolved around the most trendy and comfortable design for the company. Although Compuworld attempted to produce the trendiest and stay upto-date with the latest consumer technological desires and products, they failed to differentiate their product market.
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SLIDE 1: Recommendation
In order for Shuzworld store to sit in their prime target markets, it is important to carry out careful analyses on the three options;
The most advisable option to go for is the stand alone store since it will have a very significant profit potential in case of favorable market conditions making a profit of $ 700, 000 and in case there is unfavorable market conditions it will make a loss of $ 500, 000. From the decision tree, the EMV of this decision is $230000. If the company goes for the option of Auburn Mall store, it will not make a profit as the case of stand - alone store because Auburn mall store has a small inventory square footage, and there is no store traffic. For this option, the company makes a profit of $ 300, 00 in case of market conditions are favorable, and when the market conditions are unfavorable the company makes $ 50, 000 losses. Based on the decision tree, the EMV of this decision in $150000